bbbblogo

meet beverly diane

What drove you to do public relations and event planning?

Ever since I was a little girl – even as far back as elementary school – I was always the one who was asked to create something whether it be the title for a science experiment, a teacher’s bulletin board, or the cover of a book report. As I got older, I continued to do such tasks on a more advanced level – and many others – as well as seamlessly coordinate every friend’s birthday party, youth group function, fundraiser, and the list goes on. I even started writing candlelighting poems for Bar and Bat Mitzvahs in middle school. It just came naturally to me and I loved it.

How did you begin your career?

I went on to continue my higher education at the University of South Florida where I received a degree in Mass Communications with a major in advertising. I was fortunate to get a job at The Miami Herald where I excelled in the Sales & Marketing department crushing sales goals and developing significant retail marketing programs.

Later it became a natural progression for Special Events Manager to be added to my already prominent position which I ended up working for a total of 10 years. The prestigious “Silver Knight Awards” ceremony was one of my favorite events which I was proud to be a part of. However, I was frequently asked to do some freelance writing for the community news section and write copy for all my promotions. I knew then that my love for writing never ceased.

What happened next?

I decided I wanted to spend all my time raising my girls. As they grew, I was once again organizing school events & fundraisers, being the room parent, and of course, throwing lavish birthday parties. During this time, I was obsessed with scrapbooking and journaling every detail of their lives in a most creative way. However, I was always asked to help plan friends’ milestone events and grand-opening celebrations which I could never resist doing. I loved it!

How did you get back to writing and doing large-scale events?

I went back to the workforce and was thrilled to become the marketing director at a high-end jewelry store in Charlotte, North Carolina. I wrote radio, billboard, newspaper, magazine, and all social media copy for store campaigns, and created in-store events. Simultaneously, I started freelancing for a notable hyper-local website featuring the “best of the best” for shopping, health & beauty, and more targeted to area women …again combining the best of both worlds in which I excelled at.

Soon after, I moved back to South Florida and became a managing editor for a well-known local publication which put out eight separate issues in which I handled four. I was able to hunt and write my own stories, be a ghostwriter for various professions, write cover stories and advertorials, have creative control over my pieces, of course, proofread, and be a media figure in all of the communities I controlled.

But… I still wanted more personal interaction and the ability to express my creative side. So, I teamed up with an incredibly good friend who owns a premier South Florida event company and we did the most incredible parties together for almost a decade. Besides assisting with events, I took care of the marketing end as well.

I have had the luxury of doing the two things I always loved to do – writing and event planning. I have come full circle and I certainly do not plan on stopping now.

How would you describe your approach?

My approach is personal. Regardless if creating a marketing plan, writing a story, or planning a dream wedding, I like to get to know each client and make a plan that suits them best. What is good for one, is not necessarily good for another. Communication is key.

Creative, composed, professional, efficient, punctual, organized, friendly, and funny are choice words often used to describe me and my work ethic. I believe every project should be fun and exciting and there is nothing I love more than making clients happy.

How did you get back to writing and doing large-scale events?

What is next on the horizon?

I have been in the process of writing a book, but I am keeping the details under wraps for now. All I can say is “sit tight”, this will be an interesting and a steamy one. I am hoping to one day be on The New York Times best-sellers list. Let’s see… only time will tell.

Find a job you enjoy doing, and you will never have to work a day in your life.
~ Mark Twain

Join our mailing list

get the latest news and updates.